“How to Wear Summer Shoes for Your Leg Shape”, “How to Dress Sporty Chic”, and “How to Create a Sharp Shoulder” are just a few of the thousands of service pieces found in high demand magazines, such as InStyle, and websites, such as stylelist.com. These service pieces give the everyday person the “how-to” they need to dress like a true fashionista. Stylist, Meg Goldman plays a crucial role in creating these popular service journalism pieces.
 | |
| Rolling Stone Magazine Cover styled by Meg |
Photograph from:
meggoldman.com
Meg Goldman has been a stylist for nearly twenty years. During this time, her talent, hard work ethic, and patience has led Meg to a plethora of successful industry experiences. This experience includes, a Stylist's Assistant, styling for high fashion editorials for Italian and Spanish Vogue, styling celebrities and rock bands, such as Julia Roberts, Leonardo DiCaprio, and George Harrison of The Beatles, for Rolling Stone magazine, and styling television commercials and national advertising campaigns. Meg has also had experience styling and casting “real” people, or people the audience can relate to, for fashion shoots. These fashion shoots with children, teens, and adults were published in the New York Daily News, Time Out New York Kids, and Ladies’ Home Journal. In fact, she was even the editor for Ladies’ Home Journal. Recently, Meg has started doing styling segments on The Today Show.
When Meg Goldman styles a service piece, there are an abundance of tasks and duties that she is responsible for. When she sees a new trend or styling issue that needs to be solved, for instance, how to salvage a bridesmaid dress, Meg knows that it’s the start to a great service story. However, before she starts the story, Meg has to make sure the piece is “news you can use.” In other words, she must choose a topic or trend that is not only relevant, but also serves a purpose to the reader. In order for Meg to choose the correct topic for her reader, she has to put herself in the shoes of the woman she is styling, which is the most important part of a service piece. After the type of story is established, Meg is responsible for casting “real” people that fit the particular service piece. Next, Meg’s biggest challenge is the difficult and demanding task of finding the appropriate garments. She has to go from store to store and showroom to showroom collecting multiple sizes and styles of garments to fit the body shape of a multitude of “real” people. For example, Meg styled a “Mommy and Me Winter Coats” service piece on the Today Show. For this segment, she had the challenge of finding quality winter coats for adults and children for under $100. She went to stores such as, H&M and Zara, and pulled three times as many coats as she needed to increase her options. Although Meg pulls an excess amount of garments off the racks, she doesn’t give the audience an excess amount of ways to wear a piece. Meg feels that keeping the advice concise and to the point is the best way to assist with style. However, it’s not all about the clothes for Meg. The word choice and tone is crucial when giving an audience how-to instructions, especially when body types are involved. Finally, once one of Meg’s service pieces are published in a magazine or aired on television, it is very important that she credits the companies who donated their garments. After all, receiving credit is their main reason for donating expensive and sometimes one-of-a-kind pieces.
Although having a career as a stylist may seem glamorous, it takes a lot of hard work, dedication, and patience to succeed. From many years of experience, Meg has helped thousands of people learn how to achieve a desired style, while making them feel better about themselves. It was extremely interesting to hear about Meg's exciting career and I believe that Meg Goldman is an extremely sought after stylist and a service journalism expert.
 |
| Meg Goldman |
Photograph from:
http://glassposse.files.wordpress.com/2010/07/dsc_0560.jpg
No comments:
Post a Comment